Case Study: Omio achieves global customer growth with Edge226

Omio acquires 2,300+ customers in one month with Edge226

Omio, a leading global travel booking app, faced the challenge of driving scalable user acquisition across 18 diverse international markets while maintaining cost efficiency and a strong return on investment. They partnered with the vendor Edge226 to launch an in-app user acquisition campaign that needed to balance efficiency with scale and optimize budget allocation across geographies with varying levels of competitiveness.

Edge226 implemented a structured campaign that began in a test market before expanding globally. They conducted continuous creative testing and segmented markets into tiers to strategically allocate budget, focusing on high-efficiency regions. This solution allowed Omio to acquire over 2,300 new customers and achieve a blended customer acquisition cost that was 12% lower than their target.

Omio