Case Study: Fintonic achieves mobile growth with Edge226's programmatic DSP

Fintonic scales mobile growth with Edge226 and reaches 900,000 active users

Fintonic, a personal finance app, sought a programmatic user acquisition partner to help scale their active user base in Spain. They needed to achieve an aggressive cost-per-acquisition goal for new users who would connect their bank accounts. The vendor, Edge226, was selected for its transparent and advanced programmatic DSP.

Edge226 launched the campaign on its proprietary in-app DSP, integrating directly with leading SSPs. The solution included mapping post-install events for optimization, conducting creative A/B testing, and providing full transparency into ad placements. As a result, Fintonic successfully achieved its aggressive CPA goal, gained complete control over its ad spend, and increased overall campaign performance, leading to a successful partnership.

Fintonic