Case Study: Beat achieves rider and driver acquisition growth with Edge226's programmatic advertising platform

Beat boosts first rider volume 2X with Edge226

Beat, a leading ride-hailing app, sought a trusted programmatic user acquisition platform to efficiently reach new passengers and drivers across key Latin American markets. Their challenge was to grow their user base while achieving key performance metrics like passenger and driver first rides. They partnered with vendor Edge226 and leveraged its Peak DSP platform to meet these goals.

Edge226's solution utilized its Peak DSP programmatic platform, which employed machine learning to analyze over 70 data signals for audience targeting and A/B testing to optimize for down-funnel conversions. The vendor also implemented a proactive approach to combat ad fraud. The results were substantial, with Beat achieving a 2x increase in first rider volume quarter-over-quarter, a 5x lift in total driver first-ride completions, and a 70% increase in install volume after one month in the new Buenos Aires market.

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