Case Study: Mills CNC achieves major SEO and UX gains with Edge of the Web

Mills CNC boosts search visibility 113% with Edge of the Web

Mills CNC, the UK's exclusive distributor of DN Solutions and Zayer CNC machines, faced significant challenges with their outdated website. The site had poor structure, confusing navigation, and failed to effectively showcase their extensive product range and training services. They partnered with Edge of the Web to create a new, UX-driven website that would fix these issues and enhance their online presence.

Edge of the Web developed a bespoke, modular WordPress website optimized for SEO and performance, which included a custom product import and a sophisticated filtering system. The solution utilized static site generation to ensure fast loading times. This new platform led to a 113% year-over-year improvement in search visibility and a 70.3% increase in users, establishing the website as a key sales touchpoint.

Mills CNC