Case Study: Heartwood achieves a stronger online presence with Edge of the Web

Heartwood launches a fast new website in October 2024 with Edge of the Web

Heartwood, a leading forestry contractor, needed a new website to serve as a key tool for gaining new contracts. They required a professional yet approachable online presence to reach a wider audience and reinforce their excellent reputation. They partnered with vendor Edge of the Web for a comprehensive solution involving website design, branding, and UX.

Edge of the Web delivered a complete redesign, expanding Heartwood's branding with new colors and custom leaf graphics and creating a site with clear pathways to services. The solution wove client testimonials throughout for social proof and was built for lightning-fast load times. The new website became a key customer touchpoint, successfully providing reassurance of Heartwood's professionalism and experience.

Heartwood