Case Study: EFX boosts conversions and SEO performance with Edge of the Web

EFX boosts conversions 15.15% with Edge of the Web

EFX, a bespoke trophy maker, needed a new website to enhance its reputation as a market leader and significantly improve its organic search visibility. Their challenge was to create a site structure that could target specific keywords without creating thousands of unnecessary URLs that would strain Google's crawl budget. They partnered with Edge of the Web for website design and SEO.

Edge of the Web implemented a unique strategy, creating dedicated landing pages only for high-value keyword filters while keeping others as simple filtered lists. They also used static site generation on top of WordPress to ensure fast loading speeds. This solution from Edge of the Web led to a 15.15% immediate increase in conversions and a 191% year-over-year increase in users, all while optimizing the site's crawl budget.

EFX