Case Study: Driving with Dogs achieves major membership and revenue growth with Edge of the Web

Driving with Dogs boosts members 671% with Edge of the Web

Edge of the Web partnered with Driving with Dogs, a membership website for finding dog walks near motorways, to address its outdated and failing platform. The challenge was to completely overhaul the website and its user experience without alienating the existing member base, while making it easier for users to find walks both during travel planning and on the move.

The solution from Edge of the Web involved a ground-up transformation, including a new modern brand identity, a mobile-friendly website with a GPS route planner, and a subscription system with a "treats" rewards program to boost engagement. The results were significant, with Driving with Dogs seeing a 671% increase in members, a 280% revenue increase, 82% more traffic, and a 92% member renewal rate after the first year.

Driving with Dogs