Case Study: Balloon Monkey boosts conversions and cuts costs with Edge of the Web

Balloon Monkey boosts conversions 23% with Edge of the Web

Balloon Monkey, a UK-based retailer specializing in personalized helium balloons, faced significant challenges with its outdated and slow ecommerce website. The platform suffered from poor performance, high infrastructure costs, and a cumbersome user experience, particularly with its server-heavy balloon designer tool. Seeking a complete overhaul to improve speed, increase conversions, and reduce costs, they partnered with vendor Edge of the Web for B2C ecommerce development, UX/UI design, and scalable architecture.

Edge of the Web rebuilt the platform with a modern, monolithic PHP backend and a client-side JavaScript balloon designer for a lag-free experience. They introduced an innovative AI-powered Balloon Genie tool for personalized design and optimized the site with Redis caching and a global CDN. This new solution delivered a 23% increase in conversions, an 11% boost in average order value, and a massive 90% reduction in infrastructure costs for Balloon Monkey, providing a faster and more engaging customer experience.

Balloon Monkey