Edge Marketing
1 Case Studies
A Edge Marketing Case Study
Attwood Marshall Lawyers, a national law firm, engaged vendor Edge Marketing to strengthen its online visibility, particularly in Compensation law. The challenge was that while the firm was visible for topical research terms, it lacked a strong organic presence for high-intent transactional keywords that drive new cases.
Edge Marketing's solution involved a complete website rebuild and restructure with a heavy focus on SEO and best-practice architecture. This was followed by a national campaign across nine practice areas. The results were significant, including over 10,000 ranking rises, a 49% increase in open cases and new users, and over 15,400 conversion events, establishing the firm as a national authority.