Case Study: The Alberta Provincial Rural Crime Watch Association grows province-wide awareness with EDGE Marketing & Design

The Alberta Provincial Rural Crime Watch Association reaches 190,000+ visitors with EDGE Marketing & Design

The Alberta Provincial Rural Crime Watch Association (APRCWA) faced the challenge of effectively reaching rural communities across a large province with crime prevention information, lacking a strategic marketing system. EDGE Marketing & Design implemented its strategy first approach to help the organization grow its reach and provide vital safety information to Albertans.

EDGE Marketing & Design developed a comprehensive marketing strategy for APRCWA, which included a complete website redesign with 41 custom chapter mini-sites, SEO, targeted paid advertising, social media content, newsletters, and a dedicated app. This solution achieved significant results, including over 190,000 website visitors, top 10 Google rankings for key search terms, over 217,000 ad clicks, and a growing community of over 3,200 direct subscribers. The strategy dramatically increased province-wide awareness and transformed the organization's reach.

The Alberta Provincial Rural Crime Watch Association