Case Study: XP Group achieves a stronger corporate brand and expanded digital reach with EDGE Creative

XP Group expands reach with EDGE Creative’s multilingual websites for 3 brands

XP Group, a technology and automotive group encompassing XPAuto and XPTech, came to EDGE Creative seeking to establish a corporate brand identity and branch into the asset management SaaS industry. Their challenge was to position themselves within the automotive and technology markets and create three distinct yet collaborative websites for XPGroup, XPAuto, and XPTech that reflected extensive market research.

EDGE Creative designed and developed three new, search-engine-optimized websites to drive conversions, supported by an omni-channel marketing campaign. Their solution included a detailed wireframing process to ensure an optimal user experience and the implementation of a multi-language selector for international markets. The work by EDGE Creative successfully propelled the XP Group brands to a wider audience, allowing them to go from strength to strength.

XP Group