Case Study: Wilderness Way strengthens its brand and recruitment with EDGE Creative

Wilderness Way strengthens residential care marketing with EDGE Creative

Wilderness Way, a leading UK provider of residential care for children, sought to elevate its brand and streamline internal processes as it grew. They partnered with the specialist agency EDGE Creative for a comprehensive marketing and brand transformation to position themselves as a sector leader and improve cross-departmental alignment.

EDGE Creative implemented a full brand refresh, developed a new website with SEO, managed social media and targeted advertising, and provided team training and branded collateral. This integrated approach acted as an extension of Wilderness Way's marketing department. The results included a strengthened brand, improved internal collaboration, and data-led recruitment campaigns, with the vendor noting specific successes like optimized advertising for candidate reach and a modernized platform for key stakeholders.

Wilderness Way