Case Study: Three Local Charities Lottery boosts lottery participation and engagement with EDGE Creative

Three Local Charities Lottery drives 30K+ impressions with EDGE Creative

EDGE Creative partnered with Three Local Charities Lottery, a UK fundraising initiative supporting Birmingham-based charities. The challenge was to modernize the brand, strengthen multi-channel marketing consistency, and improve digital engagement to increase participation in their weekly lottery and Super Draws, particularly among a younger audience.

The solution involved a comprehensive brand refresh and UX design overhaul, including a simplified website and clear sign-up journey. EDGE Creative also delivered structured content marketing, social media management, and Meta paid advertising campaigns. The results included a stronger, consistent brand identity and improved user experience. Early measurable impact from these efforts included over 30,000 impressions, 560 link clicks, and increased social media engagement.

Three Local Charities Lottery