Case Study: Sutton Tutorials boosts mock exam bookings with EDGE Creative

Sutton Tutorials increases conversions by 86% with EDGE Creative

Sutton Tutorials, a provider of private tuition for grammar school entrance exam preparation, approached EDGE Creative with the goal of increasing student bookings for their mock exam sessions. They needed to enhance their marketing and outreach efforts to attract more students prior to the academic year.

EDGE Creative conducted a website audit and implemented several improvements, including a refreshed colour palette to highlight calls-to-action and the addition of e-commerce tracking. They then launched targeted Google Ads campaigns, starting with a Performance Max campaign. The results were significant, with the Performance Max campaign generating 87 conversions at an average cost-per-click of just 53p. A subsequent Search campaign achieved a 14.8% conversion rate, leading to an 86% increase in conversions. This effort resulted in a 27.2% and a 62.3% increase in students for the first two mock exam sessions of the year, respectively.

Sutton Tutorials