Case Study: Sirus Automotive boosts Motability WAV visibility with EDGE Creative’s digital strategy and brand refresh

Sirus Automotive boosts organic key events 50% with EDGE Creative

Sirus Automotive, a UK manufacturer of wheelchair accessible vehicles (WAVs), needed to strengthen its online visibility and lead generation specifically for its Motability WAV offerings. They partnered with EDGE Creative for a comprehensive digital strategy and brand refresh to build trust and improve customer engagement in a competitive market.

EDGE Creative delivered an integrated solution including a brand identity refresh, a user-centered website update with a new lead capture form, and a focused SEO and content strategy. They also implemented targeted Google Ads and provided professional photography and consistent marketing materials. The results included a 50% year-on-year increase in organic key events, an 18% improvement in engagement rate reaching 62%, and the website capturing an average of 1,502 searches per month from page-one rankings. EDGE Creative's work provided Sirus Automotive with a stronger, unified brand presence and higher-quality enquiries.

Sirus Automotive