Case Study: Rios Blinds improves lead quality with EDGE Creative social media advertising

Rios Blinds gains 360 legitimate leads in 2 months with EDGE Creative

Rios Blinds, a Birmingham-based company specializing in custom, made-to-measure blinds, faced a challenge with their Facebook advertising. While generating many leads, most were not relevant, as potential customers expected instant quotes rather than the required in-home appointment for measurement. This wasted both time and money. They enlisted EDGE Creative to optimize their social media advertising campaign.

EDGE Creative designed new Facebook adverts that clearly communicated the tailored nature of the service and the appointment-based quotation process. This targeting adjustment filtered out unsuitable prospects. As a result, Rios Blinds gained 360 new, legitimate leads within the first two months, significantly improving lead quality and campaign efficiency. EDGE Creative continues to work with them to further refine and expand their social media advertising efforts.

Rios Blinds