Case Study: H&G Recruitment boosts job applications and CV uploads with EDGE Creative

H&G Recruitment boosts job applications 1400% with EDGE Creative

H&G Recruitment, a leading UK recruitment agency specializing in transport and logistics jobs, faced a significant challenge with its outdated website. The complex job search and poor user journey were discouraging applicants, leading to high bounce rates and a low conversion rate of just 0.57%. To address this, they engaged the vendor EDGE Creative for web development and UX design services.

EDGE Creative implemented a new website focused on conversion optimization and an improved user experience, supported by digital marketing techniques like PPC and social media advertising. The solution delivered exceptional results: CV uploads increased by 100% and job applications soared by 1400%, raising the overall conversion rate to 3.15%. EDGE Creative's work also drove a 400% increase in conversions from organic traffic and a 254% increase in total website sessions.

H&G Recruitment