Case Study: Edwards Chartered Accountants improves website usability and SEO with EDGE Creative

Edwards Chartered Accountants boosts website conversions by 46.8% with EDGE Creative

Edwards Chartered Accountants, an independent accountancy firm, faced challenges with an overly complex website that hindered user navigation and lead generation, relying heavily on word-of-mouth for new clients. They partnered with EDGE Creative for a website redesign and an updated SEO strategy to improve user experience and online visibility.

EDGE Creative reworked the website's service pages and resource library for a simpler user journey while maintaining the existing brand. The vendor implemented a new SEO strategy that led to significant improvements, resulting in increased web traffic and new client engagement. This success led to an ongoing monthly SEO partnership, with EDGE Creative continually optimizing the site based on user behaviour data.

Edwards Chartered Accountants