Case Study: Yen Press achieves a faster, more user-friendly publishing platform with eDesign Interactive

Yen Press boosts sales 449% with eDesign Interactive

Yen Press, a leading North American comics publisher, faced challenges with its outdated WordPress site, including inefficient manual processes for book releases, cumbersome navigation for its extensive catalog of over 3,000 titles, and a poor user experience. They partnered with eDesign Interactive to achieve a total website transformation that required a custom CMS, automated data processes, and eCommerce integration.

eDesign Interactive developed a custom CakePHP CMS and integrated ONIX feeds to automate data import and book page generation, eliminating manual work. The solution included a new intelligent release calendar, advanced search with filtering, and a direct Shopify integration for eCommerce, which led to a 449% increase in sales in the first month. The vendor also delivered a highly responsive, mobile-first site with over 11,000 pages and a custom branded PDF reader for manga.

Yen Press