Case Study: Welch’s Fruit Snacks achieves a fresh, vibrant brand website with eDesign Interactive

Welch’s® Fruit Snacks wins Gold Davey and W3 awards with eDesign Interactive

The customer, Welch’s® Fruit Snacks, a leading North American confection manufacturer, needed a contemporary website to serve as the brand's public face for its U.S. and Canadian audiences. Their challenge was to create a site that communicated a "fruit first" message appealing to millennial and young Gen X parents, which required product information, a store locator, and an easy-to-update CMS. They engaged the vendor, eDesign Interactive, for this project.

eDesign Interactive designed and developed a vibrant, user-friendly website with playful animations and bold visuals to highlight the wholesome nature of the snacks. The solution included a robust WordPress CMS and a bilingual French-Canadian version. The new site was a major success, winning the 2019 Gold Davey and W3 awards in the food and beverage categories, effectively refreshing the iconic brand's digital presence.

Welch’s® Fruit Snacks