Case Study: Theatre Development Fund raises $1M and modernizes its website with eDesign Interactive

Theatre Development Fund raises $1M and launches a redesigned website with eDesign Interactive

The Theatre Development Fund (TDF), a nonprofit dedicated to making performing arts accessible, faced the immense challenge of redesigning their outdated website. This project, handled by eDesign Interactive, involved a complex migration of a colossal historical database and needed to be built on the Umbraco CMS, all while meeting strict accessibility and mobile-responsive requirements. The project's timeline was severely disrupted when the pandemic shut down Broadway, eliminating TDF's primary revenue source.

eDesign Interactive shifted focus to support TDF through this crisis, creating and managing a highly successful fundraising campaign that helped raise over $1 million. The vendor then successfully delivered the modern, user-friendly website in early 2023 after a multi-year effort. eDesign Interactive's solution included migrating and optimizing thousands of web pages, ensuring SEO rankings were preserved, and building a site that met WCAG AA conformance standards, ultimately securing the nonprofit's online presence and operations.

Theatre Development Fund (tdf)