Case Study: The Orthopedic Institute of New Jersey boosts patient engagement with eDesign Interactive

The Orthopedic Institute of New Jersey boosts organic search 14% with eDesign Interactive

The Orthopedic Institute of New Jersey (OINJ), the largest orthopedic practice in its region, needed to modernize its dated website to stand out against local competition and improve its limited SEO. Their existing site was not mobile-first and made it difficult for patients to find key information like hours and services. They partnered with eDesign Interactive for a comprehensive website redesign and digital strategy.

eDesign Interactive delivered a modern, mobile-first website with smart navigation, a streamlined logo, and a user-friendly CMS. They also implemented a robust content strategy and ensured HIPAA compliance for all forms. The new site led to a 14% year-over-year increase in organic search results and a 10% higher goal completion rate, converting more prospective patients. A record-breaking day of nearly 300 calls shortly after launch demonstrated the site's immediate impact, leading to an ongoing partnership with eDesign.

The Orthopedic Institute of New Jersey