Case Study: AP Content Services enhances its digital media kit with eDesign Interactive

The Associated Press launches a compliant interactive media kit with eDesign Interactive in 2 weeks

The Associated Press's content marketing division, AP Content Services, needed a more robust online presence to showcase its capabilities beyond a single page on its parent site. They partnered with eDesign Interactive to build a standalone microsite that would serve as an interactive media kit for potential clients.

eDesign Interactive designed and developed a modern, responsive WordPress website featuring micro-animations, a user-friendly navigation system, and integrated contact forms linked to Salesforce. The new site successfully reinforced AP's trusted brand identity, achieved strong search engine rankings, and provided an effective tool for generating leads. The vendor, eDesign Interactive, delivered a fully compliant and easily manageable site that received extremely positive feedback from the client.

AP Content Services (The Associated Press)