Case Study: Hardie’s modernizes its fresh food website with eDesign Interactive

Hardie’s modernizes produce shopping with eDesign Interactive and ANN-powered image recognition

eDesign Interactive partnered with Hardie's, a family-owned fresh food distributor, to modernize its online image while preserving its traditional brand spirit. The challenge was to create a website that effectively served two main functions: showcasing the company's corporate identity and history, and highlighting its extensive product catalog of fresh produce.

The solution designed by eDesign Interactive included a corporate website with a focus on user experience and a unique gamification element: an interactive product search powered by artificial neural networks (ANN) that allows users to draw a fruit or vegetable to find it. This created a memorable and engaging user experience. eDesign Interactive also provided an intuitive back-end dashboard, making it effortless for Hardie's to manage and update their product offerings.

Hardie’s