Case Study: Fastmail boosts privacy, productivity, and acquisition with eDesign Interactive

FastMail boosts privacy-focused email adoption with eDesign Interactive and 3D-led website redesign

The customer FastMail, an email provider focused on privacy and productivity, faced the challenge of updating its visual identity and building a new customer acquisition website. Their objectives were to illustrate how their service helps users do more with email while highlighting their commitment to privacy, and to answer why users should pay for email over free alternatives. They engaged the vendor eDesign Interactive for a comprehensive solution including web design, UX/UI, and front-end development.

eDesign Interactive designed a lead-generation website with a new "Make Email Yours" messaging concept that puts visitors at the center. The solution incorporated vibrant 3D visuals, playful iconography, and micro-animations to showcase FastMail's features in an engaging way. The site was built on WordPress CMS for easy content management and was optimized for high performance and fast loading speeds. The vendor reported that FastMail's team was proud to announce their updated website and visual identity, and the project received positive reviews from users and partners.

FastMail