Case Study: D’Angelico revives its brand and wins acclaim with eDesign Interactive’s immersive website redesign

D’Angelico wins 4 awards and revives its brand with eDesign Interactive

The customer, D’Angelico Guitars, a legendary New York-based guitar maker, needed to revive its lost legacy with a new website. Their challenge was to create a digital platform that showcased their vintage guitars, which were now being manufactured with new technology, and to reintroduce the brand to the world. The vendor, eDesign Interactive, was tasked with this project.

eDesign Interactive designed a scrollable, digital storytelling website focused on the guitars' craftsmanship and the brand's history in old New York. The solution included detailed photography and an intuitive user experience. The results were exceptional: the site won prestigious awards including Awwwards Site of the Day and a Webby Honoree, and was featured in numerous design publications. More importantly, it successfully rebranded D’Angelico, leading to its guitars being used by over 460 famous musicians and establishing it as a major success in the industry within eight months.

D’Angelico