Case Study: The Economist achieves a consistent digital brand across platforms with Edenspiekermann

The Economist streamlines digital design across websites, apps and newsletters with Edenspiekermann

The Economist, a renowned newspaper, faced the challenge of modernizing its vast online infrastructure and ensuring a consistent brand identity across all its digital media platforms. To address this, they partnered with the design agency Edenspiekermann for a comprehensive redesign of their online presence and visual language.

Edenspiekermann developed a strategic product vision and a new digital design language rooted in The Economist's brand. Their key solution was creating a ready-to-use toolkit of design building blocks. This empowered The Economist's internal teams to apply the consistent design across the website, apps, and newsletter. The project successfully laid the foundations for the new Economist.com and future digital products, uniting various internal and external parties around a single, overarching vision.

The Economist