Case Study: Red Bull Media House launches a global streaming platform with Edenspiekermann

Red Bull Media House launches Red Bull TV across 12+ platforms with Edenspiekermann

Red Bull Media House faced the challenge of transforming Red Bull into a global digital publishing powerhouse and building a worldwide digital TV platform from scratch. To address this, they partnered with the vendor Edenspiekermann for strategic consulting, design, and UX/UI services.

Edenspiekermann implemented the solution by creating an exclusive R&D lab to work in an agile workflow, developing prototypes, and designing a cross-platform streaming experience called Red Bull TV. The solution included a continuously updated "UX/UI Playbook" to ensure consistency across over a dozen platforms. As a result, Red Bull TV was featured on the Apple App Store immediately after its release and has remained one of the world's fastest-growing content streaming services.

Red Bull Media House