Case Study: Lucid Motors creates a more intuitive in-car experience with Edenspiekermann

Lucid Motors launches a first-of-its-kind in-car experience in 12 months with Edenspiekermann

Lucid Motors, a luxury electric vehicle manufacturer, needed to create an advanced in-car digital experience for its flagship Lucid Air that was intuitive and appealing, moving away from the outdated and complicated interfaces common in the industry. To solve this challenge, they partnered with the design firm Edenspiekermann.

Edenspiekermann built a specialist R&D team to create a user experience concept that served as the foundation for the car's digital design language, system, and icon library. The solution was an appealing, smartphone-easy interface built on a scalable, modular framework. This work contributed to the Lucid Air winning the highly coveted MotorTrend Car of the Year® award in 2022, establishing the in-car experience as a prime deciding factor for EV purchasers.

Lucid Motors