Case Study: Faraday Future creates a next-gen in-car experience with Edenspiekermann

Faraday Future creates an AI-driven FF91 interface across 12 screens with Edenspiekermann

Faraday Future, an automotive company, faced the challenge of creating an in-car digital experience that could rival the seamless technology users love on their smartphones. They engaged the vendor, Edenspiekermann, to design a functional and intelligent human interface for their flagship FF91 vehicle, which featured 12 different screens, sounds, and voices.

Edenspiekermann's solution was to first define Faraday Future's core brand personality through extensive research, establishing key principles to guide all design decisions. The resulting interface features a seamless, cinematic design that balances with the physical interior and includes a responsive AI assistant. To manage the global team, Edenspiekermann also created a UI Toolkit as a single source of truth, establishing a foundation for future scale and evolution.

Faraday Future