Case Study: City of Parma translates its city identity for the world with Edenspiekermann

City of Parma refreshes its identity for Capitale Italiana della Cultura 2020 with Edenspiekermann

The city of Parma faced the challenge of an outdated city branding system that no longer reflected its identity as a cultural hub and the 2020 Italian Capital of Culture. The city needed a new, more accessible and comprehensive identity to engage both residents and tourists in the digital age. To address this, they engaged the vendor Edenspiekermann to translate the city to the world through design.

Edenspiekermann developed an inclusive and empowering visual identity for the city of Parma, centered on a modern bespoke font, a striking cut-out "P" symbol, and a vibrant yellow color. The solution included an easy-to-use digital toolkit of assets and resources, making it simple for any layman to create on-brand materials. The new branding successfully brought the city together, as evidenced by the public's enthusiastic adoption and celebration of the designs during the city's cultural festivities.

City of Parma