Case Study: AutoScout24 makes used-car buying hassle-free with Edenspiekermann

AutoScout24 launches smyle in less than 6 months with Edenspiekermann

AutoScout24, Europe's largest marketplace for used vehicles, wanted to eliminate the numerous uncertainties and hassles involved in buying a used car online. Their challenge was to make used-car shopping a hassle-free experience for their customers. They partnered with the design and consulting firm Edenspiekermann to achieve this.

Edenspiekermann tackled this by creating a new service named AutoScout24 smyle. They streamlined the purchasing process through wide-ranging user research, end-to-end prototyping, and iterative testing. The solution included conceptualizing the brand identity and developing a service that provides expertise, guidance, and support to customers. The vendor delivered the complete product, which went live after being iterated with user feedback to de-risk the investment.

AutoScout24