Case Study: INTOO UK & Ireland builds UK brand awareness with Eden Public Relations

Intoo UK & Ireland earns 15.6M impressions with Eden Public Relations

Intoo UK & Ireland, a provider of outplacement and career transition solutions, faced the challenge of raising its profile, having never previously engaged in PR. The goal was to put the company on the map in the UK by boosting brand awareness through education on its redundancy support and career coaching services. They engaged vendor Eden Public Relations to achieve this.

Eden PR developed a targeted media strategy focused on HR trade and sector-specific publications, positioning the managing director as a leading commentator. The solution leveraged original data for stories and utilized reactive newsjacking for timely commentary. This approach secured 85 media mentions, including coverage in The Times and The Sun, and achieved 15.6 million impressions, establishing Intoo as a source of trusted guidance in its sector.

Intoo UK & Ireland