Case Study: A.W. Lymn achieves 87 media placements in 6 months with Eden Public Relations

Hart’s Nottingham secures 87 media pieces in 6 months with Eden Public Relations

a.w. lymn The Family Funeral Service, a fifth-generation family business, appointed vendor Eden Public Relations for the first time in its 113-year history. The challenge was to develop a strategic approach to public messaging that consistently and sensitively promoted the business's standout reputation in the media during the pressurised time of a global pandemic.

Eden PR implemented a solution involving strategic media relations, forward feature planning, and news hijacking to place comments from A.W. Lymn directors. The results were significant, with Eden PR securing 87 pieces of coverage reaching nearly 16 million people, including prime-time broadcast slots and features in national news outlets. The customer was highly impressed with the value and remarkable results, leading them to sign up for another year of service with the vendor.

Hart’s Nottingham