Case Study: DropWorks Rum boosts brand awareness and credibility with Eden Public Relations

DropWorks Rum earns 43 pieces of coverage in 3 months with Eden Public Relations

Eden Public Relations was hired by DropWorks Rum to support the brand's ambitious growth plans to become the UK's rum of choice. The challenge was to raise brand awareness and establish DropWorks as a leading voice across key publications through a focused PR campaign that would highlight its premium rum range and drive interest in its distillery tours.

Eden PR implemented a strategic three-month campaign that leveraged the brand's two-year anniversary and National Cocktail Week to secure media coverage. The solution included promoting new partnerships and securing thought leadership interviews. The results were significant, with Eden PR achieving 43 pieces of media coverage, generating over 142 million impressions, securing 44 high-authority backlinks, and obtaining standout broadcast coverage on BBC and GB News. The success of the initial campaign led to Eden PR being retained for ongoing work.

DropWorks Rum