Case Study: Bluebells Farm Park boosts ticket sales and brand awareness with Eden Public Relations

Bluebells Farm Park sells out Christmas tickets up 8.3% YoY with Eden Public Relations

Bluebells Farm Park, a UK farm park with an on-site micro-dairy, partnered with Eden Public Relations to elevate its status and increase visitor numbers. The challenge was to cut through a crowded market, drive website traffic, and boost ticket sales, all while establishing the brand's narrative in the media for the first time.

Eden Public Relations implemented a multi-platform digital PR campaign combining creative media outreach, targeted paid social media, and influencer marketing. The results were significant, generating 123 media coverages with a reach of 24.7 million and 51 high-authority links. This effort led to 3,665 website purchases, an 8.3% year-on-year increase in Christmas ticket sales leading to a sell-out event, and a 24% rise in Christmas ice cream sales. Eden also successfully drafted the winning entry for the British Farming Award for Family Farming Business of the Year.

Bluebells Farm Park