Case Study: Shell boosts engagement and achieves ~30% knowledge gains with EdApp microlearning

How industry leader Shell incorporates EdApp microlearning into their blended learning solution to deliver excellence across the global marketing team

Shell, the world’s leading integrated energy company, needed a scalable way to onboard and continuously train a dispersed, diverse global marketing organization. To meet varied skill levels, locations, and busy schedules, Shell incorporated EdApp’s mobile-first microlearning platform into its blended learning strategy to deliver bite-sized, accessible training across regions.

EdApp delivered a mobile microlearning solution with bespoke content, gamification, leaderboards and real prizing to boost engagement and completion. The program achieved high penetration among targeted marketers, an average course completion rate above 75%, and a knowledge increase of almost 30%, demonstrating measurable gains in learning, retention and onboarding efficiency with EdApp.

Shell

Avis Lau

Global Marketing Excellence Manager