Case Study: Dunhill achieves 80%+ course completion and global, time-saving microlearning with EdApp

How global retail luxury brand, Dunhill, continuously trains teams from the UK to China with EdApp

Dunhill, the global luxury retail brand, needed a fast, consistent way to train hundreds of retail team members across the UK, Europe and Asia (including China) while reducing manual admin and language barriers. They chose EdApp’s mobile-first microlearning platform to deliver engaging, interactive lessons as part of a blended learning strategy.

EdApp delivered a turnkey solution with easy course creation, leaderboards for performance tracking and built‑in translation into 100+ languages, allowing Dunhill to launch programs in weeks and eliminate hours of manual translation. The result: hundreds trained in real time, learner engagement described as “fun” and intuitive, and completion rates over 80% across all markets — demonstrating clear time savings and measurable performance improvements with EdApp.

Dunhill

Ben Nuttall

Global Marketing Manager