Case Study: Mizuno trains thousands of retail partners faster and more effectively with EdApp

How EdApp helped train thousands of Mizuno’s external retail partners

Mizuno, the global leader in sporting equipment and sportswear, needed to keep internal teams and thousands of external retail partners (including Rebel Sport and The Athlete’s Foot) up to date on highly technical, frequently changing product ranges and brand messaging. To solve this, Mizuno adopted EdApp’s mobile-first microlearning platform, using bespoke microlessons to deliver short, focused training that fits into staff commutes and breaks.

EdApp enabled Mizuno to create, personalise and deploy interactive lessons within days, delivering real-time product updates and consistent brand training to dispersed retail teams. The microlessons can be completed in as little as five minutes, have trained thousands of external retail partners, and improved staff confidence and product knowledge while keeping pace with Mizuno’s rapid product cycles.

Mizuno

Sally James

Marketing Manager