Ecwid
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Case Study: Strange Bikinis achieves seamless online and on-the-go sales with Ecwid
A Ecwid Case Study
Why Being Strange Is Good for Sales Lessons From a Bikini Brand
Strange Bikinis, founded by Ali Conway in 2012, is a handmade swimwear brand built on a bold, inclusive message and strong Instagram-driven demand. As sales grew, Ali’s biggest pain points were a clunky cart/checkout process and the need for more flexible product options and better multi-channel selling—so her developer recommended Ecwid and she integrated an Ecwid store into her Wix site and started using the Ecwid mobile app.
Ecwid provided a streamlined online store and mobile point-of-sale that added the drop-down product options she needed, simplified checkout, and made inventory updates and sales reporting easy. Ali says she “loves the backend, apps, and how easy EVERYTHING is,” and Ecwid’s mobile app lets her accept payments in her retail and pop-up stores, update inventory on the go, see her numbers, and scale operations more smoothly.
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Strange Bikinis
Meet Ali
Founder