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Case Study: Tukabear Treats launches an online shop and boosts direct sales with Ecwid
A Ecwid Case Study
Tukabear Treats - Customer Case Study
Tukabear Treats is a Memphis-based startup founded by Erin Tonning that makes freeze-dried, preservative-free dog and cat treats from 100% free-range organic ingredients. Balancing a full-time job while launching a food product, Tonning faced typical small-business challenges: keeping startup costs low, building a simple e-commerce site as a non‑tech person, and finding scalable ways to drive direct sales and customer engagement.
Ecwid provided the solution by powering Tukabear Treats’ online store—first via the free Ecwid plan embedded in a WordPress theme and later upgraded to the Ecwid Venture plan to enable discount coupons for her “Pawtner” referral program. The platform’s ease of use and coupon functionality helped Tukabear process hundreds of orders, sell out products at events (Sweet Potato treats sold out on day one), and scale production (a second freeze-dryer was purchased to keep up with demand), while supporting direct-sales tactics like built-in free shipping and commission/donation features for Pawtners.
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Tukabear Treats
Tonning
Tukabear Treats