Case Study: Terrapin Beer achieves 1,000+ purchases and nearly 100,000 social followers with Ecwid

Terrapin Beer’s Way of Promoting a B2B Brewery Online

Terrapin Beer, a craft brewery distributed in 16 states, faced the challenge of promoting a largely B2B product while keeping the brand front-of-mind for consumers who buy their beer in stores and bars. Leah Kuck manages social, web, and press for Terrapin Beer and uses Ecwid to power the brewery’s online shop for merchandise, enabling the team to monetize their web presence even though core beer sales happen through distributors.

By pairing Ecwid’s online store with a focused social strategy (Instagram, Facebook, Twitter), hashtag-driven campaigns like #TakeTerrapin, contests, CoSchedule scheduling, and email promotions, Terrapin converted engagement into measurable results: nearly 100,000 social followers, about 70% Instagram growth year-over-year, 1,000+ user-generated photos from the #TakeTerrapin campaign, and nearly double online shop sales during the holiday season — all facilitated by Ecwid’s storefront.

Terrapin Beer

Leah Kuck

Terrapin Beer