Case Study: Steve Poltz achieves streamlined online merch sales and global shipping with Ecwid

Steve Poltz - Customer Case Study

Steve Poltz, a longtime touring singer-songwriter, wanted to take control of his merch sales beyond the merch table. Previously reliant on a third‑party concierge and cash sales at shows, Steve and his partner Sharon needed an easy, mobile-friendly solution that integrated with their new WordPress site and Square payments while giving them inventory visibility and accurate shipping calculations. They chose Ecwid to power the new online store.

Using Ecwid (integrated with WordPress and Square), the Poltz.com store adopted Ecwid’s automated carrier‑calculations and relied on Ecwid Customer Care to resolve an early product-variation mix-up. The results were rapid: a closeout sale generated hundreds of orders, they shipped about 100 packages in a week (including international orders to Italy), have seen no shipping deficits so far, and online sales have become a steady, profitable revenue stream—so much so Steve calls it “found money,” with small Facebook ad spends paying for themselves.

Steve Poltz

Sharon

Steve Poltz