Case Study: Southern Pawz achieves an easy e-commerce launch and boosts sales with Ecwid

Spreading Holiday Cheer Gourmet Gift Baskets & Pet Goodies with Southern Flare

Southern Pawz is a Georgia-based maker of all‑natural, locally sourced dog treats founded by Shannon Jones. After proving demand through local retail and the Georgia Grown program, the company faced the challenge of getting e-commerce live quickly and adding reliable shipping (including UPS) to reach customers beyond its regional distribution. Southern Pawz turned to Ecwid to launch an online presence and support a second storefront for gift baskets and subscription boxes.

Using Ecwid (including an Ecwid Instant Site), Shannon built the Southern Pawz online store and a Simply Southern Pawz storefront herself and integrated shipping via the free Webship app. The Ecwid platform made setup and UPS integration straightforward, allowing the new store to go live (store opened last month with Simply Southern Pawz shipments beginning November 15) and positioning Southern Pawz to grow direct‑to‑consumer sales and expand beyond its 20+ retail placements. Ecwid customers overall are selling 18% more per week year‑over‑year, and Ecwid’s tools gave Southern Pawz the infrastructure to scale nationally and internationally.

Southern Pawz

Deloitte

Southern Pawz