Case Study: Various launches a successful online furniture store and lands first sale in under a week with Ecwid

Selling Furniture Online a Practical Guide From a German Concept Store

Various, a German concept shop run by Lisa and Pat, sells industrial stainless‑steel‑pipe furniture online. Their challenge was turning a niche, high‑priced, customizable product into a trustworthy, easy‑to‑buy web experience—managing complex product variants, bulky EU shipping, and long purchase decision cycles—so they built a Squarespace site and added Ecwid to power their store.

Using Ecwid, they integrated deep product customization, shipping provider integrations (including DHL), and omnichannel selling while managing orders from Ecwid’s desktop and mobile control panels. The result: an early sale within a week, streamlined order and shipping workflows that helped them offer free shipping in Germany, and measurable traction (Ecwid Control Panel reporting shown with 152 orders and $46,195.33 revenue), with Ecwid’s ad and marketplace integrations supporting ongoing growth.

Various

Lisa

Owner