Case Study: Paleoista (paleo lifestyle brand) achieves international e-commerce growth with Ecwid

Paleoista’s Epic E-commerce Journey from Personal Passion To International Business

Paleoista, founded by Nell Stephenson, turned a personal passion for Paleo nutrition into an international business and needed a reliable way to sell products online after major spikes in web traffic from media appearances. To scale from local clients to a global audience and support a redesigned, mobile-responsive site (and later a companion app), Paleoista adopted the Ecwid e-commerce platform to add a fully functional online store to her website.

Using Ecwid, Nell launched her store during a site redesign and saw immediate results — “first sales were rolling in before the new year,” and she’s maintained four years on the platform while managing the shop herself. Ecwid’s integration supported her mobile-responsive updates and app compatibility, helping Paleoista grow online sales, reach an international audience, and leverage a combined social media following of over 10,000 to drive continued traffic and revenue.

Paleoista

Nell Stephenson

Founder and Creator