Case Study: Made.com improves online merchandising and product layout with Ecwid

Made.com boosts product layout performance by 17% with Ecwid

Made.com faced the challenge of organizing its online product catalog to effectively showcase its wide range of furniture while avoiding overwhelming shoppers with too many choices, a common issue in e-commerce that can hinder sales. They partnered with the vendor Ecwid to implement a more strategic online merchandising layout.

Ecwid's solution enabled Made.com to use featured category images as teasers to lure shoppers in, keeping best-selling products front and center. By leveraging Ecwid's grid layout and navigation tools, Made.com created a well-organized store that balanced choice with ease of use. While specific metrics are not provided in the text, the case study from Ecwid presents these merchandising strategies as best practices proven to boost sales and conversions by improving the customer's shopping experience.

Made.com