Case Study: Legendary Letters achieves streamlined multi-site sales and order management with Ecwid

Legendary Letters A Family That Has Been Helping Santa Online Since 1997

Legendary Letters is a family-run online store founded by Stacy Rose that has been creating personalized Santa and other “magical” letters since 1997. The business faced early e‑commerce challenges—fragile hosting that once took all domains offline for over a month, complex personalization forms, seasonal order surges across multiple domains and channels, and the need to manage physical and digital products and shipping without a large staff. To address this, Legendary Letters turned to Ecwid.

Ecwid provided an embeddable store and centralized dashboard that let the team manage multiple storefronts (including Facebook), handle digital downloads and personalization forms, and use features like shipping profiles, product SEO tabs, and order search. Integrations such as CloudSearch, Stamped.io, FOMO and Currency Converter plus Ecwid’s mobile app helped streamline processing, improve discoverability and trust, and reduce errors—resulting in far faster order handling, low returns from personalization mistakes, easy tracking of sales across domains, and a small family team able to run a global business with Ecwid.

Legendary Letters