Case Study: Julia Rose Boston increases revenue with Ecwid

Julia Rose Boston Increased Revenue by 43 Percent

Julia Rose Boston, a luxury handbag and accessory reseller, was growing quickly through Instagram but struggled to manage orders manually through DMs and PayPal invoices. As demand increased, the team began overselling one-of-a-kind items, issuing refunds, and spending too much time fixing mistakes instead of serving customers.

Ecwid helped Julia Rose Boston migrate to a streamlined e-commerce setup with organized inventory, mobile-friendly store management, Instagram-linked product pages, and tools like Back in Stock Notifications and Abandoned Cart Recovery. With Ecwid, the team improved checkout flow and customer experience, recovered over 150 carts in one month, drove 13% of monthly revenue from abandoned cart recovery, and increased overall revenue by 43% compared with the prior period.

Julia Rose Boston

Humfrey

Product Manager