Case Study: Reclaim Design achieves an online launch of its eco-friendly home decor business with Ecwid

How We Founded Our Eco-Friendly Home Decor Business in South Africa with Zero Experience

Reclaim Design is a South African duo (Michael and Nikki) that handcrafts eco-friendly home decor from reclaimed wood and recycled materials. With no prior woodworking or retail experience and a desire to move from local market stalls to selling online, they turned to Ecwid E-commerce to add a full-featured store to their WordPress site and make their products available beyond in-person markets.

Using Ecwid, Reclaim Design embedded an online shop into their website, streamlined product listings and checkout, and supported order fulfillment alongside their courier shipping. The Ecwid-powered store helped them convert market interest into an ongoing online presence, grow an email list for monthly newsletters, and focus on SEO and social promotion to expand reach—giving them a practical platform to scale sales and sustain their eco-friendly business.

Reclaim Design

Michael Martin

Founder